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    Beast Industries

    Beast Industries is a holding company for the consumer brands of YouTuber Jimmy Donaldson, known as MrBeast. Its brands include Feastables and MrBeast Burger, and it has bought Step, a banking app for teens.

    beastindustries.com
    Chief Executive Officer
    Jeff Housenbold
    Founder
    Jimmy Donaldson
    Founded
    2021

    Leadership

    Jeff Housenbold, Chief Executive Officer. Jeff Housenbold is the chief executive officer of Beast Industries, an entertainment company behind MrBeast's content and consumer products.

    Who it reaches

    It reaches consumers of its brands, such as Feastables, and teenagers and young adults who use its Step banking app.

    Key facts

    Founded
    Incorporated July 2021source
    Holding company
    Holding company behind MrBeast's consumer brands, including Feastablessource
    Step acquisition
    Bought Step, a banking platform for teenssource
    Investment
    US$200 million invested by BitMine Immersion Technologies' Ethereum treasury companysource
    Series C
    US$300 million in late 2024, at a roughly $5 billion valuationsource

    WYDE coverage of Beast Industries

    WYDE Newsroom has published 4 articles about Beast Industries, from Feb 21, 2026 to Mar 14, 2026. Beast Industries is the subject of 3 stories and a critic in 1 story. The most recent is Fertilizer Up 77%. SNAP Cut $187 Billion. Food Banks at Capacity. The Storm Is Here..

    WYDE Weekly

    Fertilizer Up 77%. SNAP Cut $187 Billion. Food Banks at Capacity. The Storm Is Here.

    The Strait of Hormuz closed. Fertilizer prices spiked 77%. Congress advanced a Farm Bill that ignores the largest SNAP cuts in history. Food banks are reporting record demand. The government killed the only survey measuring hunger. And we signed four exchanges, a market maker, and a PR firm that owns CoinTelegraph. 45 days.

    Mar 14, 2026 · 8 min read · Critic

    Creator Economy

    MrBeast Employee Fired After Insider Trading on Prediction Markets Tied to YouTube Videos

    Beast Industries fires video editor after Kalshi catches insider trading on MrBeast video prediction markets, CFTC Chairman personally flags the case.

    Mar 14, 2026 · 3 min read · Subject of the story

    Crypto & DeFi

    Tether Invests in Whop as MrBeast's Bank Acquisition Reshapes the Creator Payment Layer

    The race to own the creator-to-consumer payment layer is accelerating.

    Feb 28, 2026 · 2 min read · Subject of the story

    WYDE Weekly

    SNAP Cuts Hit. MrBeast Bought a Bank. We're Launching One Too.

    Bank partner finalizing. Creator economy building. Fund deployment next week.

    Feb 21, 2026 · 7 min read · Subject of the story

    Reported alongside Beast Industries

    Sources

    Track the institutions that move money.

    Data-driven coverage, every week.