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    Whatnot

    Whatnot is a live-shopping marketplace where sellers and businesses host real-time video auctions, flash sales and community chats. Grant LaFontaine and Logan Head founded it in 2019. Its Series G raised $545 million at a $20 billion valuation.

    whatnot.com
    Co-founder and CEO
    Grant LaFontaine
    Founders
    Grant LaFontaine, Logan Head
    Founded
    2019

    Who it reaches

    Buyers who shop live video auctions and flash sales hosted by individual sellers, small businesses, retailers and global brands.

    Key facts

    Founded
    2019, by Grant LaFontaine and Logan Headsource
    Series F
    $225 million in October 2025, valuing the company at $11.5 billionsource
    Series G
    $545 million Series G round that values the company at $20 billionsource
    Total funding
    approximately 1.5 billion US dollars since its founding in 2019source
    2025 gross merchandise volume
    more than 8 billion US dollarssource

    WYDE coverage of Whatnot

    WYDE Newsroom has published 2 articles about Whatnot, from Aug 8, 2026 to Aug 8, 2026. Whatnot is the subject of 2 stories. The most recent is A Judge Ordered Meta to Pay $567 Million, Another Gave HHS Until Noon, and the Farm Bill Died by One Vote. Over 63,000 Meals..

    Reported alongside Whatnot

    Sources

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