leader

Will Caplan

CEO of Tano, an influencer marketing platform

Background

Will Caplan is the chief executive of Tano, the UK-based influencer marketing platform Caplan founded in 2025 with Sagar Shah.

Business Insider quotes Caplan asking why Caplan is sending 50 emails to an influencer marketer to get paid £50, and comparing creator campaigns with buying Meta ads.

About Tano

Tano: Tano uses AI agents to vet creators, negotiate deals and evaluate campaigns, and pairs them with human creator strategists.

Key facts

Title: CEO of Tanosource
Co-founded: Tano, in 2025, with Sagar Shahsource
Stated view: A brand should be able to set a budget and a campaign objective and get a return, as on Metasource

WYDE coverage of Will Caplan

WYDE Newsroom has published one article about Will Caplan, on Nov 12, 2026. Will Caplan is a named leader in 1 story. The most recent is Tano Raises $4M Seed Round Led by Cherry Ventures to Automate Brand Campaigns.

Tano Raises $4M Seed Round Led by Cherry Ventures to Automate Brand Campaigns

Tano, a UK-based influencer marketing platform founded in 2025, uses AI agents to vet creators. The round brought its total funding to $5 million.

Nov 12, 2026 · 3 min read · Quoted or named as leader

Reported alongside Will Caplan

Tano · in 1 story with Will Caplan
Sagar Shah · in 1 story with Will Caplan

Sources

Follow the money in philanthropy.

Who gives, who receives, and what it funds. Every week.