Video: What is Contributory Consumption? There's a Hidden Fee on Everything You Buy. What If It Fed People?

Every time someone buys something with a card, a small fee comes out behind the scenes. You don't pay it and you never see it. The store pays it, and right now that fee goes to giant card companies. This video asks one simple question: what if that same fee fed someone instead? That's the whole idea behind contributory consumption. The money is already moving. A sliver is already taken on every single purchase, automatically, whether anyone thinks about it or not. We don't have to build the automatic part. It already exists. We just change where it goes. No asking people to give more. No remembering to donate. Helping rides on something that already happens every time. That's why "redirect what already moves" beats "remember to give." WYDE is building exactly this. A card that points the everyday fee at meals instead of a card company, and $EAT, where activity funds meals too. Same trick: motion becomes impact. ▶ See how it works: https://eat.ong ▶ Watch next: "WYDE: The Rails of Impact" + "A Debit Card That Feeds People"